Theater owners have long adhered to a strict 90-day theatrical exclusivity window, but the devastating effects of the pandemic on the movie business have forced many to adapt and compromise. “Giving consumers the flexibility to view content on their terms is more important than ever to help expand moviegoing.” “With audience fragmentation accelerating due to the rise in digital, streaming and cord cutting, as well as the unprecedented issues our industry is facing right now, our relationship with exhibition had to evolve and adapt to the changing distribution landscape,” said Donna Langley, chairman of Universal Filmed Entertainment Group. In normal times, a $50 million launch is not uncommon for Universal’s biggest franchises like “Fast & Furious” and “Jurassic World.” But no films have done that kind of business during the pandemic. Hilltop 16 Cinemark movies and showtimes Century Hilltop 16 Cinemark 3200. The $50 million mark is just theoretical at this point, however. No showtimes available for this day Century Richmond Hilltop 16 Movie Times. Titles that have an opening weekend of $50 million or more in North American theaters will be guaranteed at least five weeks in theaters. Like the deal struck with Cinemark earlier this week and AMC Theaters before that, Universal and Focus Features films will have at least three weeks of theatrical exclusivity before hitting premium video on demand services. Universal's 'The Croods' has $2M box office debut amid pandemicĪnother major movie theater chain has struck a deal with Universal Pictures to allow for shorter exclusive theatrical windows.Ĭanada’s Cineplex has agreed on a multiyear “dynamic window” agreement, the film exhibitor and Universal Filmed Entertainment Group said Friday. 'Croods 2' rakes in $14 million to top struggling Thanksgiving box office Box office will be down 'for a long time': Universal Pictures execĪmazon to offer Universal movies on Prime Video after they play on Peacock Cinemark has a deal with Universal in which movies that gross more than 50 million domestically during their first weekend in theaters will continue to be.
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